Rosa Ruíz is a multimedia artist and activist. Originally from the state of Toluca, México, she has been living in the Greater Philadelphia area for over twenty years. For the past nine years, she has been a dancer with the folklorico group, Ballet México Lindo, and she also dances with Campatlanezi Danza Azteca Del Anahuac. She is particularly well known for her visual arts performances where she becomes the character of Catrinamia, an interpretation of the iconic figure of La Catrina associated with Day of the Dead who is depicted with long flowing dresses, intricate face paint to represent a skull, and elegant headwear. Rosa is also the central figure in a documentary by Irving Viveros, entitled Catrinamia. Rosa uses these different art forms to bring attention to and support various community and social rights initiatives.